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Category: Marketing

Make Marketing Better With A Brand Audit

Posted on September 1, 2022September 28, 2022

Mention the word “audit” to a business owner and you’ll probably get an anxious look. But not all audits are of the tax, financial statement or retirement plan variety. You […]

Posted in Marketing, Small BusinessTagged brand audit

How To Recruit When Job Candidates Have The Upper Hand

Posted on March 28, 2022March 28, 2022

The Great Resignation hasn’t been so great for not-for-profit organizations. As many for-profit businesses — particularly in traditionally low-wage industries — have raised pay and hiring incentives, nonprofits have lost […]

Posted in Hiring, HR, Marketing, Nonprofit, PlanningTagged nonprofit staffing

Using B2B Media To Lengthen Your Marketing Reach

Posted on January 19, 2022February 11, 2022

Companies that sell products or services primarily to other businesses face a tough challenge when it comes to marketing. Your customers are likely well-versed and experienced in what they do, […]

Posted in Marketing, Partnership, Planning, Small BusinessTagged B2B Marketing, B2B Media

3 Specialized IT Leadership Positions For Growing Businesses

Posted on January 12, 2022February 11, 2022

For many businesses, technology has changed from something they use to something they do. When a company reaches a point where IT plays a central role in operations and productivity, […]

Posted in Business Valuation, Cyber Security, Hiring, HR, Internal Control, Marketing, Payroll, Planning, Risk Assessment, Small Business, SoftwareTagged hiring, technology

KPIs: What Are They, And Which Ones Count?

Posted on December 31, 2021February 24, 2022

Management needs timely, accurate feedback to guide operating decisions, anticipate problems and take advantage of emerging opportunities. Unfortunately, comprehensive financial statements take a long time to generate. Reporting key performance […]

Posted in Marketing, Metrics, Planning, Reporting, Small BusinessTagged Key Performance Indicators, KPI

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The articles in this blog are published with the understanding that the authors are not rendering legal, accounting or other professional advice or opinions on specific facts or matters, and, accordingly, assume no liability whatsoever in connection with its use.

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